'Behalf' is another word most north Indians
('north Indians' as in 'from northern India') use wrongly.
Typical (wrong) north Indian usage of the word 'behalf':
1. We are making you this free-holiday offer on behalf
of your savings account at our bank.
2. Madam, ICICI aapko credit card offer kar raha hai, aapke
Vodafone connection ke behalf pe.
(Translation: You are being offered a credit card on behalf
of your cell phone connection.)
3. Aapko loan diya ja raha hai, aapke Citibank credit card
ke behalf pe.
(Translation: You are being offered a loan on behalf of
your credit card.)
No, no, no! Desist! Stop right here.
The word 'behalf' has no role to play in any of the above
See if you can discern... Actually who am I am talking to
here? Because, if those who know not, know not that they know
not, what's the point of this piece? On the other hand, it
may inspire others to propagate correct usage whenever they
are wrongly 'behalfed'.
Okay, let's try this again. Read the following sentences wherein
the word 'behalf' has been used correctly.
1) On behalf of the Dean, I extend this invitation
to the entire team. We look forward to seeing you all at the
2) I accept this award on behalf of Sir Salman Rushdie.
3) I read this speech on behalf of my aggrieved colleagues
agitating against the arbitrary dismissal of Ms. Cherie Tomkins.
'Behalf' means "representing; in support of".