Daimler cars managed to make it to New York long before other imports, thanks to William Steinway. Steinway, a car enthusiast, concluded licensing negotiations with Gottlieb Daimler on this day, gaining permission to manufacture Daimler cars in the U.S. He founded the "Daimler Motor Company" and began producing Daimler engines, as well as importing Daimler boats, trucks, and other equipment to the North American market. Still, the U.S. was just a small portion of Daimler's market, and when he introduced a new line in 1901, he christened it Mercedes because he feared the German-sounding Daimler would not sell well in France.