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Pedal
People co-founders Alex Jarrett and Ruthy Woodring. Photo
courtesy of Pedal People
(Derek Goodwin) |
Alex Jarrett, 33, has never owned a car.
Around town, he gets almost everywhere he needs to go by the
power of his own two feet walking or biking. So it
seems only natural that Jarretts business, which he
started with Ruthy Woodring in 2002, is bicycle-based.
Jarrett and Woodring are the founders of Pedal People Cooperative
Inc., which they describe as a human-powered delivery
and hauling service for the Northampton, Mass. area.
In all types of weather, Pedal Peoples staff of 12 can
be found hauling up to 300 pounds of trash, recycling and
compost on trailers hitched to the back of their bikes. The
business also offers a compost service, a yard care service,
grocery and diaper delivery, and even a pedicab service for
special events.
Unlike many cities, Northampton has no municipal curbside
pickup for trash and recycling. Residents haul their trash
and recycling to the transfer center or contract with a private
service. Jarrett and Woodring saw this as an opportunity to
begin a bicycle-based business. Jarrett had been using his
bicycle trailer, which is made by the company Bikes at Work
Inc., to bring his own recycling to the transfer center. Ruthy
and I thought, Lets give this a shot. This sounds
like a crazy idea, but lets see if we can haul other
peoples [trash and recycling] and if theyll pay
us for it.
Pedal People has been growing steadily ever since. The business
now has nearly 400 clients signed up for residential curbside
pickup it even counts the city of Northampton as one
of its customers. Each day Pedal People empties 70 of the
city's barrels downtown.
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Pedal
People's Ben Winter hauls a load
in the rain. Photo courtesy of Pedal
People (Lisa Healey) |
Northampton Parking Director Bill Letendre
says hiring Pedal People was one of the best things he did.
They do a great job, everyone loves them, they care
about the city," Letendre says. "It was a win-win
situation all around.
One of the biggest draws for customers is that Pedal Peoples
service is a much greener, quieter alternative to garbage
trucks, which waste fuel with frequent stops and starts. Bicycles
can also maneuver easily around the city streets, unlike the
large trucks.
For some customers, watching the Pedal People haul large trailers
of trash is also a deterrent to producing copious amounts.
We try and help people reduce the amount of trash that
they make, Jarrett says. Thats definitely
one of our big goals, is trying to encourage recycling, and
just encourage reusing and reducing what people think they
need to live on.
Lisa DePiano, 31, has been working at Pedal People for three
years. She holds a masters degree in regional planning
and joined the staff because its an amazing way
to actually work on a solution to a problem. She says:
I wanted to be on the ground doing it rather than creating
policy around how trash was to be dealt with.
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| The
staff of Pedal People. Photo courtesy of Pedal People
(Derek Goodwin) |
Run as a workers' cooperative, Pedal People
is owned by all 12 staff members, who make decisions collectively.
New staff members begin with an apprenticeship of nine months,
including three months in the winter, so everyone knows
what they are getting into.
Jarrett says the business is about meeting [the staff's]
needs holistically. They get exercise, get to meet their
clients face-to-face and get to live a much simpler lifestyle.
But its not all work.
Its really fun to ride your bike for a living
in kind of a no pressure way too. Jarrett says.
We can really take our time and bike around and talk
to people and take breaks and try to slow down a bit and not
have it be busy busy busy.
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